So your company has admitted you need less commercial marketing focusing on what makes your brand great and more content marketing relating to topics your audience actually cares about. So what happens next?
Many companies think the best thing to do is to simply start increasing their content output, typically taking the form of more blog articles and press releases or eBooks which they then share with their existing audience via email or social media.
Although this is exactly the type of content marketing you should be thinking about, publishing it without the right foundations in place can be a big waste of time and money for your business and in many cases do more harm than good.
Just because you need a strategy, doesn’t mean that it has to take you too long to come up with one that will work. All you need is a clear understanding of what your audience expects and a realistic approach to how such a strategy could be implemented.
Below is a list of 15 questions which it is essential you answer before embarking on any sort of content marketing activity;