Monthly Archives: September 2014

Google Algorithm Updates – What you need to know

Since April 2011 Google has made some significant updates to its search algorithm, unless you work in the SEO industry you’re unlikely to have heard of them. However, if you are in any way involved in online marketing then these must be taken into account for every channel.

Google Panda & Penguin

April 2011 – Google Panda – Targeted websites with poor quality content, spam & duplicated content

April 2012 – Google Penguin – Targeted websites with dubious back-links and over-optimisation

Sept 2013 – Google Hummingbird – To reflect how more and more people are beginning to ask search engines questions like they would ask a human being – “How long should I boil an egg?”

These changes demonstrate the search giants efforts to answer the demands of its users almost before they know what those demands actually are. The affects of these changes are greater than you would imagine or even notice, but they aren’t something any business can ignore.

Well to give you an idea, here are some examples…

(more…)

Latest Tweets – Content Marketing News

Content Marketing News Feed

Everything happening throughout the content marketing industry, the brands using content marketing and the agencies putting it into practice.  If you see a tweet you like feel free to comment and be sure to share with your network. Also, if you have content marketing news or anything that relates to it of your own please be sure to share that with us!