How Can A Business Show Help Your Business?

This month’s Business Show is Europe’s biggest business event. Held annually at London’s Olympia exhibition centre, the show gives companies the opportunity to showcase their talents. With Dragon’s Den stars and global business giants speaking and exhibiting, it’ll be an excellent opportunity for you to demonstrate what your business can offer to thousands of keen visitors.

On November 27th and 28th the Business Show will bring thousands of potential clients and collaborators together under one roof, but how can you and your business get the best out of it?

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Business shows are an excellent platform for entrepreneurs to get the valuable information and advice they need to take their company to the next level, not to mention form crucial partnerships with like-minded professionals and potential partners.

For your company to progress, people need to hear about it. The most obvious way to do this is to make contacts and talk to like-minded business owners.

Meeting new people can be daunting, especially potential customers or business partners. These 5 tips will help you make the right impression:

  • Be prepared – have business cards on you at all times, and practice what you’re going to say
  • Be concise – rambling will give the impression you don’t know what you’re talking about. Aim to pitch your business in under one minute
  • Be genuine – don’t be misleading or exaggerate
  • Be authoritive – you know your business, its achievements, abilities and goals: sell it like you do
  • Be confident – people are more likely to trust certainty and reassurance

Once you’ve made your connections and taken their details, be sure to follow them up with a telephone call or email.

A fantastic part of The Business Show is a wall where you can post and reply to requests in various sectors. Sorted by industry, you can pin your business card to the requirements and ideas that your business matches. Be sure to post some appeals yourself too, and make the most out of the 25,000 businesses available.

As well as promoting your company, you should also use The Business Show as a learning platform. There are 12 workshops available, including help with social media, business advice, and chances to pitch your ideas to prospective investors.

On top of this, there are 250 seminars across both days. From LinkedIn lessons, content marketing ideas, Q&As with top professionals, and ways to raise capital, there’s a wealth of important information available.

We’ll be there. To see what Content Network can do for you, come and see us on Stand 340.