Seach Engine Optimisation

How To Rank Higher in Search?

The long awaited, much-anticipated release of the annual Ranking Factors Study is welcomed at ContentNetwork.

It proved that what we do works – websites perform better with excellent content that incorporates relevant topical terms, not just keywords littered here and there. That’s why you should only hire writers who are experts in their field, so you can be guaranteed appropriate, engaging content.

According to the study, established companies Groupon and eBay have seen a massive increase in their site rankings by simply adding relevant descriptions to their pages, particularly for lifestyle products.

Google regularly makes changes to the way SEO text is optimised and viewed. Gone are the days of exact-match ‘keyword stuffing’ being the way to increase your search engine ranking. Now, it requires high quality, semantically relevant content. For example, the most recent update, Pigeon, has a stronger focus on contextual intelligence or rather, the application of knowledge to real-life situations.

How do you find the information you want about a business or product? The search engine. It’s fast, easy and available 24/7, which is exactly what consumers are looking for.

Put simply, Google is your gateway to customers. You need your website to stand out. It needs to be at the top of the listings, where you belong. Find out more about how to rank higher with Google.

A 5-page website automatically has 5 ‘entry points’ on Google’s rankings. Add a blog, and it grows by 1 every time you post about a relevant topic. Add excellent content, and your readers will likely share your page – suddenly, your entry points are in the thousands. Every time your content is shared, liked, tweeted, pinned, or mentioned in online conversation, your brand is seen and heard.

There is a vast amount of content out there, and people turn to the well-known search engines to filter it for them. They demand the most interesting, valuable content – and you have to give it to them.

If you’re considering re-designing or launching a new website, you’re in the best position to hire us as your content specialists. Improving content and increasing visitors to your website is our priority, and it should be yours too. Ensure that your site is user friendly and search engine compatible by letting us do the hard work, while you focus on growing and nurturing your business.

Invest in yourself.

Don’t wait for your competitor to hire us.

What’s Going On With Google?

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Google’s algorithms are constantly evolving but a closer look today reveals they are now focusing on the meaning behind the terms under which users are searching. To achieve this they utilise their unique size and scope to trawl millions of websites to look for the answer to each and every query before returning with thousands of answers that need to be ranked against one another.

In providing this shortlist of answers to users, Google strives to give users the most well written and intriguing content, and rightly so. Search engine algorithms look for a variety of criteria when ranking, most importantly is the freshness of your content, so updating it regularly is imperative.

The phrases used on your website are also monitored in relation to the searched topic, which means getting highly comparative words and terms included is a must. You can see how else you can benefit from brilliant content here.

The release of Google’s Panda algorithm in 2011 made it harder for websites and business trying to survive in the search engine game. 2012’s Penguin update made excellent content its focus, and the 2013 release of Hummingbird proved you couldn’t just cheat with basic keywords anymore and Google was adapting to the trending behaviour of users simply keying in questions instead of search terms.

Keyword stuffing is a common term in the SEO industry, and should be avoided at all costs. Naturally flowing, unique content wins hands down on webpage rankings over multiple word mentions. If Google detects an unusually high amount of keywords on a page, it will be flagged as badly written content and over-optimisation.

Google uses the bounce rate of your website to monitor the effectiveness of it, so engaging content is a must. If visitors only view one landing page, it could be an indication that your content is failing. Including links to other pages on your site and having likeable, appealing updates is a sure-fire way to combat a high bounce rate.

Are you on Google+? You should be. Google takes any content you post there and indexes it immediately, thus giving you a better standing in the search engine rankings.

The majority of SEO experts are continuing to navigate through the newest algorithm update, Pigeon, but have so far found it has a stronger focus on contextual intelligence for searches. With this, trendy technological eyewear Google Glass breaking the market and 2015 bringing more editions of Google’s popular Nexus phone, we can be sure that next year’s update will tie in and be pretty spectacular.