It’s a question that every business has asked itself in the last few years. One that anyone in marketing probably thinks about all the time and its no surprise, making the wrong impact on social media is more than 3 times more damaging than making the right impression.
The answer to this question lies in which social media options are correct for your industry and what sort of tone or activities should you partake depending on the channels you decide to employ. In this article we look at the difference channels available and what they offer for businesses.
At present it is estimated that 93% of the people who can access the Internet are on Facebook. Approximately 2.8 billion people are within your reach, and intriguing content, questions and links on your page will spark their interest in your brand. Hashtags allow you to keep track of posts relevant to yours, and Shares enable you to see how popular your content and website is on a daily basis.
Twitter is excellent for sharing content from your website, or websites relevant to yours. With 8 out of 10 Internet users being addressed by blogs and social media accounts, it really is imperative that your business is acquainted with Twitter. With only 140 characters allowed to get your message across, you should aim for 2 to 5 relevant, engaging tweets a day.
Google+ is a first-rate tool for professionals and social media users alike. With the ability to separate your contacts into ‘circles’, you can keep your friends detached from your colleagues, business contacts and potential clients. Hashtags are a popular feature of many major social networks at the moment, and Google+ is no exception. Using 2 or 3 in each post will help you reach your target audience and get more post engagement.
LinkedIn is an essential platform for professionals. It focuses on growing your contacts, your employees and possibly even employers. Ideas are regularly shared, and business advice is widely available, so it’s worth remembering that LinkedIn is not a casual network for humorous content. Keep it relevant to your business.
Instagram, Pinterest, YouTube, Vine and Snapchat are the less formal routes. They allow you to promote your brand and products or services to a sector of people you may not be able to reach with Twitter or Google+.
With photos and videos, you can demonstrate a different side to your business: personality and interesting qualities.
Whichever social network is best for your company, remember that you’re publicly broadcasting to the world.
Keep your audience in mind, and make your web content work for you.