Fresh Content

Top Tips for Content Marketing Success!

Optimized-Social Media shutterstock_112305572
Top Tips for Content Marketing Success!

Much has been said about why need brands and businesses need to accept and adopt content marketing. With no two businesses being the same, how do you work out which method is best for you and more importantly which one will have the best impact with your audience?

The first step is recognising how affective Content Marketing can be if implemented correctly. The next step is formulating a strategy regarding which types of content marketing will work best for your own business. There are many different types of content marketing and some take both more time and skill to carry out than others. The key to success is employing a mixture of articles and content types that your audience will engage with and react positively to.

But which content types are having the most success today?

(more…)

Google Algorithm Updates – What you need to know

Since April 2011 Google has made some significant updates to its search algorithm, unless you work in the SEO industry you’re unlikely to have heard of them. However, if you are in any way involved in online marketing then these must be taken into account for every channel.

Google Panda & Penguin

April 2011 – Google Panda – Targeted websites with poor quality content, spam & duplicated content

April 2012 – Google Penguin – Targeted websites with dubious back-links and over-optimisation

Sept 2013 – Google Hummingbird – To reflect how more and more people are beginning to ask search engines questions like they would ask a human being – “How long should I boil an egg?”

These changes demonstrate the search giants efforts to answer the demands of its users almost before they know what those demands actually are.┬áThe affects of these changes are greater than you would imagine or even notice, but they aren’t something any business can ignore.

Well to give you an idea, here are some examples…

(more…)