Google Panda

Google Algorithm Updates – What you need to know

Since April 2011 Google has made some significant updates to its search algorithm, unless you work in the SEO industry you’re unlikely to have heard of them. However, if you are in any way involved in online marketing then these must be taken into account for every channel.

Google Panda & Penguin

April 2011 – Google Panda – Targeted websites with poor quality content, spam & duplicated content

April 2012 – Google Penguin – Targeted websites with dubious back-links and over-optimisation

Sept 2013 – Google Hummingbird – To reflect how more and more people are beginning to ask search engines questions like they would ask a human being – “How long should I boil an egg?”

These changes demonstrate the search giants efforts to answer the demands of its users almost before they know what those demands actually are. The affects of these changes are greater than you would imagine or even notice, but they aren’t something any business can ignore.

Well to give you an idea, here are some examples…


Google Panda 4.0 – why it still matters!

On Tuesday this week, Google rolled out the latest update to their Panda Algorithm. As the first release of Google Panda was a big reason behind us starting our agency back in 2011, we thought many of you would be interested to learn why Panda remains relevant and important for anyone doing business online.

Panda was first released in February 2011 in an effort by Google to reduce the number of low-quality sites appearing in its search results. Considering the algorithm has been in operation for over 3 years many of you may wonder – why this is still news?