Google Panda 4.0 – why it still matters!

On Tuesday this week, Google rolled out the latest update to their Panda Algorithm. As the first release of Google Panda was a big reason behind us starting our agency back in 2011, we thought many of you would be interested to learn why Panda remains relevant and important for anyone doing business online.

Panda was first released in February 2011 in an effort by Google to reduce the number of low-quality sites appearing in its search results. Considering the algorithm has been in operation for over 3 years many of you may wonder – why this is still news?