SEO Content

Should you outsource Content Creation?

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With more and more businesses realising succeeding online today is all about audience engagement, its understandable that content marketing has become a leading trend that experts say will double throughout 2014.

What’s more, forward-thinking brands are quickly working out that for content marketing to be truly effective you can’t manage everything in-house and need to forge relationships with external commentators who will add weight to your messaging. They also agree that leveraging external comment frequently offers the additional benefit of spotting trends internal teams would typically never hear about.

Despite this being an increasing trend, many companies still believe content is something that can and should only ever be managed in-house. One assumes this is mainly due to incorrect assumption that content marketing should be treated like any other traditional marketing activity – kept within arm’s reach of the brand. Although this clearly applies to an over-arching strategy, the same can’t be said when it comes to creation, especially given the time and specific skills required to make it work.

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In the news…

Being an agency focused on editorial strategy & content creation this article is simply too good for us not to share with you all!

After reading this we urge you to share it with anyone you think still needs convincing about the pivotal role content and social are going to play in any marketing strategy over the next few years. Comments are both welcome and encouraged!

Article courtesy of Andrew Roberts posting to TheWallBlog 10-02-2014 (Read the article in full)
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15 Content Marketing Questions

So your company has admitted you need less commercial marketing focusing on what makes your brand great and more content marketing relating to topics your audience actually cares about. So what happens next?

CN_ContentStrategyMany companies think the best thing to do is to simply start increasing their content output, typically taking the form of more blog articles and press releases or eBooks which they then share with their existing audience via email or social media.

Although this is exactly the type of content marketing you should be thinking about, publishing it without the right foundations in place can be a big waste of time and money for your business and in many cases do more harm than good.

Just because you need a strategy, doesn’t mean that it has to take you too long to come up with one that will work. All you need is a clear understanding of what your audience expects and a realistic approach to how such a strategy could be implemented.

Below is a list of 15 questions which it is essential you answer before embarking on any sort of content marketing activity;

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