Since April 2011 Google has made some significant updates to its search algorithm, unless you work in the SEO industry you’re unlikely to have heard of them. However, if you are in any way involved in online marketing then these must be taken into account for every channel.
April 2011 – Google Panda – Targeted websites with poor quality content, spam & duplicated content
April 2012 – Google Penguin – Targeted websites with dubious back-links and over-optimisation
Sept 2013 – Google Hummingbird – To reflect how more and more people are beginning to ask search engines questions like they would ask a human being – “How long should I boil an egg?”
These changes demonstrate the search giants efforts to answer the demands of its users almost before they know what those demands actually are. The affects of these changes are greater than you would imagine or even notice, but they aren’t something any business can ignore.
Well to give you an idea, here are some examples…